Optimize

To optimize simply means making changes to improve performance.

You’d agree that improving the performance of your website is a good business goal. And this of course is addressed by us from the get-go by providing the best design, on-demand processing and bandwidth for lightning-fast response and layered security and recovery protocols for continuous uptime.

But let’s think about this in a way that provides meaningful clarity for your business beyond just technology performance … let’s ask instead, what is it that your website is supposed to be performing?

Should your website be performing with respect to increasing your businesse’s branding, marketing, customer education, etc? Most businesses would say all of the above plus more!

Just for example, ask us about how we can leverage Facebook alongside your website — we can do it for you!

Publications

We’ve had the wonderful opportunity to see the evolution of the internet and related online technologies since the mid-1990′s with hands-on and strategic experience across a variety of industries.

It’s our privilege to share the combined wealth of our knowledge with our clients!

As a background example of the level of analytical understanding we bring to each of our engagements, click here to read one of our early papers on e-Commerce design and consumer behavior.

Why Use Social Media?

Social Media

Who is not apart of a social media network? In today’s world, it seems like everyone is. Whether it’s Facebook, Twitter, YouTube, LinkedIn or Flickr; social media has become the new craze. Social Media is imperative in today’s world. In order to reach any of your target market, social media must be used. Not only does it help you manage your brand reputation, but it also helps to increase awareness of your website.

Instantaneous Results

When a status is updated or a link is posted on any social media site, millions around the world have the option to view it. On the other hand, when a press release is sent to a news station, it may take hours or days to distribute. With social media, the results are seen instantaneously and the news is out immediately. Furthermore, the links connected to the posts help connect consumers to your social media site and on to your webpage, also boosting your ranks among search engines.

Multimedia Content

Images, audio and video content can be posted on the webpage. However, posting multimedia content such as this in a press release would be very difficult. Therefore, posting content like this to a social media site would increase your visibility and help your consumers’ viewing capabilities. Engaging consumers with other forms of content such as this also helps them stay intrigued with your posts and returning to your social media page and website.

Widespread Coverage

Spreading information across the world when you are based in Amarillo, Texas can be very difficult. However, when everyone is connected with social media, this feat becomes dramatically less difficult. With social media, it is simple to connect with people from across the globe and it is simple to connect with other consumers in your target audience.

Traffic Increase

Who doesn’t want more people viewing their site? With increased traffic to your website, your consumers become more educated on your products and/or services. But the question is, how do you do it? With social media sites, it is simple to post links that lead consumers directly to your website. Furthermore, the more often that links are connected to your website, the more often you appear in search engines.

Consumers

With social media, consumer interaction is constant. Feedback is always provided through wall posts, comments, tweets and much more. Relationships are frequently being built through this interaction with consumers. This, in turn, leads to a sense of loyalty and trust within a company. Also, it helps build community. Having supporters for your brand is key and this also helps to build relationships among consumers and understand their needs and wants.

Products and Services

Introducing your newest products and services via social media is a wonderful way to intrigue your consumers and get their feedback. Not only does this pitch help to show what your consumers think, but it also helps to show that your company is personable and interactive. This encourages your consumers to give feedback and it let’s you know what needs to be modified.

Search Engine Optimization

With the Internet expanding everyday and Internet users increasing everyday, who doesn’t want to be on top of the latest trends and updates? With social media, your search engine optimization is expanded outside of search engines like Yahoo, Google and MSN. The social media sites you are connected to are then included and alternate channels are created. This helps maximize your visibility and reach as many people in your target audience as possible. Also, social media raises your rankings among search engines. With increased links, common jargon and key phrases, your rankings grow among search engines and place you among the top.

Why Does Any Business Need A Website

Below is a good article on the need for websites from PhoutSource

“Increased Visibility – Having your own website makes your presence more felt among consumers and making it easier for them to become more familiar with your brand. A website also allows your business to reach out to a global market. It is a continuous form of promotion for your business, available anytime and anywhere.

Functional Expansion – You can add or alter interfacing capabilities into your website very quickly and at no additional cost. This means that you can provide more timely updates and information on your products and services at any time or aywhere you want. You can also post press releases, price changes, white papers, and answers to frequently-asked questions.

Enhance Customer/Vendor Relationships – Websites offer easy access to information about the company and its products and services. It also allows clients to leave messages, do online chats and inquiries and to post comments on the website. Having a website opens the communication line between the vendor/business and the customer which contributes to their professional relationship.

Provides Customer Service Excellence – Through your website, you can keep your business open 24/7. Customers from around the globe can shop or buy things with just a click of the mouse, anytime and anywhere. Websites also offer customers the chance to “self-help” themselves by encouraging them to browse through the website and to look for and buy things on their own, without any assistance from store clerks.

Get to Know Your Target Market Better – You can gather customer data more easily if you have a website. The analytical tools used to monitor site traffic can provide you with data such as the number of page views, the countries with highest number of users, number of unique or repeat visits, referral sites and others. These are useful in determing the performance of your business and in making your next strategies. A lot of data can be collated from customer traffic. You may also learn about their other preferences by asking them to fill out online forms or questionnaires.

Reduce Business Costs – Maintaining a website is a less expensive way of doing business. You can keep on posting updates and other information on your site so customers can see them. This is cheaper because you just have to edit the content or create a new post on your site, without having to take out money for printing and marketing.

Sales and Marketing Tool – A website can be considered as a sales and marketing tool. It opens the business to a global market, increasing the chance to get a bigger market share.”