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It was six o’clock on a May evening in 1905 when John E. Kennedy sent a note up to A. L. Thomas, the senior partner of the Lord & Thomas advertising agency. Thomas was just getting ready to leave the office when the messenger brought him the note. It read as follows:

“You do not know what advertising is. No one in the advertising business knows what advertising is. No advertiser knows for certain what advertising is. If you want to know, tell this messenger that I should come up. I’m waiting in the lobby downstairs.”

It was signed: “John E. Kennedy.” Thomas read the note with an amused smile then handed it to Albert D. Lasker, the junior partner in the firm and said to him, “Well, you have been asking this question for years and nobody has yet satisfied you. Maybe here is the answer…You see the man.”

Albert Lasker saw Kennedy that night. It wasn’t until 3 o’clock in the morning before they left the building. And when Lasker left that night, he had the answer to what advertising was. What Kennedy told him that night was simple.

Advertising is SALESMANSHIP-IN-PRINT.

And as Lasker said at a meeting with his agency staff in 1925:

“It was that in 1905 when Kennedy told it; it was that before anyone had ever told me, and it will always be that, and nothing else”

Even today, whether advertising in print, radio, tv, online, social media etc., it still boils down to salesmanship. How is what you’re doing online and in other mediums helping your sales?

With Myrtum at your side, your business will identify and position advertising efforts in the right sales cycle ( awareness, interest, decision, action, recommendation ), with the right medium,for the right results.

We invite you to learn more of our capabilites below.

GOOGLE ADWORDS

The Myrtum Corporation is officially part of Google Engage for Agencies.

This simply means more good news for our clients – as an Agency recognized and accepted by Google, we have direct access to Googles resources to ensure your success as follows:

FACEBOOK

With the ongoing shift towards social networking online, new and powerful ways have emerged to advertise effectively through these channels. Besides building a natural presence through a profile, group, page, or participation in discussion,  social media advertising helps drive new participants to your pages, events, and discussions.  There are many ways to embark upon the social media advertising waters, and every campaign should be designed to reach a strategic market.

However, Facebook is easily the biggest social media network on the market and is a great example of how social media advertisement may be different from traditional online ads. Gaining close to 1 Million (!) users a week, its safe to say that at least a segment of your market can be found there.

Advertising on Facebook is based on a simple premise: who is your target market? Because users voluntarily provide demographic information and various preferences,  advertisers can pinpoint the age, sex, relationship status, interest area and geographic area where ads will be seen. It’s important to note that this information is de-identified for the advertiser, so that you can identify target qualities but not the actual people. You can even conduct several simultaneous ads that differ according to what person is viewing them.

Based on a pay-per-click or a pay-per-impression model, you can strategically position your ad for maximum exposure, or maximum likelihood of click-through while sticking to a budget. And of course, all activity as a result of your ad is measurable in real time giving you the power to adjust your ad or ad budget as needed throughout the campaign.

Sell chocolate? You can place an ad on every facebook profile that recently changed its status from “in a relationship” to “single” in a 10-mile radius.  Scary and strange? Possibly.  Good for business? Absolutely.

If you would like to know more about advertising on Facebook, or any social media network, contact us today and let’s see what we can do for you.

QR CODES

This is an exciting and thrilling new way to share content digitally. QR stands for Quick Ready, and that’s exactly what it does. QR codes are two-dimensional barcodes that can be placed anywhere an image could be placed. They contain a variety of data that any camera on a smart phone can read and interpret. The phones translate any digital information stored on the barcode, from contact information, website address, upcoming events, and more. The possibilities are considerably limitless. What’s more?  You can track them, so you know if your information was accessed.

With such a broad scope, QR codes are very beneficial to any business large or small, and can be used in numerous ways to either track traditional print efforts or create new cross media marketing campaigns. These codes can be printed on anything, so you could use them on business cards with your contact information. If you made t-shirts, you could place link a code on the sleeve to an online store to buy more of them. You could use them on your front sign or your newspaper ad — anywhere that you might want to offer added value to your viewers or visitors.

We are literally crazy about this new technology! You can include them with any print advertising: flyers, billboards, posters, mailings, tv ads, or clothing containing:

• Contact Information
• Product Details
• Event Details
• Special Promotions
• Coupons
• Website
• Facebook, Twitter, or social media channel
• YouTube video.

Another benefit of QR Codes is their high tracking capability. You can know how many people have captured your code with their phones (when they first access a URL). You can know the location of the users and the peak time and day of your QR activity. This data can be utterly valuable in determining what marketing avenues are working and when.  This, in turn, can help plan future campaigns for greater effectiveness.

Contact us for a consultation to see how you could use QR to measure your current marketing and advertising efforts.

MOBILE APPs

With the popularity of smart phones (iPhone, Blackberry, and Android), a new way to market your business has arrived- applications. This type of marketing is an impressive way to market your business on a very personal level with your consumer base.

Mobile applications allow you to connect with new and potential customers beyond the traditional digital channels right to the device people use most- their mobile phones.

A mobile application is any type of software made specifically for a mobile phone. This software performs any multitude of tasks deemed relevant to the mobile user.

Mobile applications can vary from anything as simple as optimizing a phone’s functionality to more advanced functions such as games or videos.

The basic categories of mobile applications include:

Communication

Email functionality, social media networking, mobile and web browsers, news and information, instant messaging, and on-device portals (i.e. mobile store)

Games

Action/Adventure, Cards/Casino, Puzzle/Strategy, Sports, and Leisure Sports

Multimedia

Audio, Picture, Presentation, Streaming, and Video Viewers

Productivity

Banking, Calculators, Calendars, Memo pads, and Spreadsheets

Travel

City Guides, Currency Converters, GPS/Maps, Translators, and Weather Reports

Utilities

Address Books, Call/File/Profile/Task Managers, and Screen Savers

Contact us and let us work with you to develop Mobile Applications that will work for your business.